What I Did:

• Conducted a full 360-degree digital audit, including keyword performance, ad funnel structure, email sequences, user behaviour analysis (via Hotjar), and heatmapping.

• Rebuilt the customer journey from first touch to retention, using analytics and session recordings to identify friction points and bounce triggers.

• Completely redesigned the campaign structure around audience segmentation, aligning ad messaging to product tiers and order values.

• Introduced email flows based on behaviour: first-time buyer, returning customer, and cart abandonment, with tailored messages for each.

• Led a cross-functional workshop to align internal ops and marketing with customer experience, highlighting logistics challenges that impacted conversion.

The Result:
✅ 48% drop in cost-per-conversion across priority PPC campaigns
✅ 3x increase in email-led repeat purchases
✅ Cut bounce rate by 22% with smarter landing page design and sequencing
✅ Shifted the business from reactive selling to data-led, customer-first marketing

“Scott saw opportunities none of us had noticed. He challenged our thinking, overhauled our structure, and built a strategy that now drives every part of the business.”
— Marketing Director, Marrfish

What I Did:

• Conducted a full 360-degree digital audit, including keyword performance, ad funnel structure, email sequences, user behaviour analysis (via Hotjar), and heatmapping.

• Rebuilt the customer journey from first touch to retention, using analytics and session recordings to identify friction points and bounce triggers.

• Completely redesigned the campaign structure around audience segmentation, aligning ad messaging to product tiers and order values.

• Introduced email flows based on behaviour: first-time buyer, returning customer, and cart abandonment, with tailored messages for each.

• Led a cross-functional workshop to align internal ops and marketing with customer experience, highlighting logistics challenges that impacted conversion.

The Result:
✅ 48% drop in cost-per-conversion across priority PPC campaigns
✅ 3x increase in email-led repeat purchases
✅ Cut bounce rate by 22% with smarter landing page design and sequencing
✅ Shifted the business from reactive selling to data-led, customer-first marketing

“Scott saw opportunities none of us had noticed. He challenged our thinking, overhauled our structure, and built a strategy that now drives every part of the business.”
— Marketing Director, Marrfish

What I Did:

• Audited their existing digital assets and identified immediate visibility gaps

• Developed a full social media and email marketing strategy from scratch

• Introduced a brand voice and content calendar, aligned to seasonality and product cycles

• Designed their first email automation flows (welcome, nurture, and sales-driven sequences)

• Set up reporting systems to track open rates, click-throughs, and social engagement

The Result:
✅ 230% increase in email list size within 3 months
✅ Open rates regularly exceeding 35% — well above industry standard
✅ A consistent, on-brand presence across Facebook and Instagram
✅ Campaigns that moved real product, not just likes

“Scott helped us make sense of modern marketing. His strategy was practical, brand-aware, and genuinely increased our customer engagement — online and offline.”
— Co-Owner, Crowleys of Suffolk

What I Did:

• Gained full access to their analytics, CRM, and ad platforms

• Performed a deep-dive user flow analysis, identifying exactly where people dropped off (including checkout friction points, landing page mismatches, and ad copy misalignment)

• Conducted audience-level segmentation to pinpoint which customer groups delivered the highest value over time

• Created a simplified funnel flow model that connected behaviour to intent — and showed them what no one else had spotted

• Presented a strategy that reallocated 30% of spend to higher-ROI segments and re-sequenced their nurture journey

The Result:
✅ Increased ROAS by 46% in 6 weeks
✅ Identified a high-intent user group they had been ignoring entirely
✅ Reduced average drop-off at checkout by 28%
✅ Gave their internal team a new model for understanding performance

“Scott sees the data differently. His insights cut through the noise, and his clarity helped us finally move the needle.”
— Head of Digital Marketing

What I Did:

• Carried out a deep competitor analysis, identifying content gaps and high-intent keyword opportunities their rivals were missing

• Built a full SEO content roadmap prioritised by difficulty, CPC value, and search intent

• Rewrote and optimised long-form articles for key insurance providers (e.g. MetLife, Zurich, Vitality) using structured data and NLP techniques

• Integrated conversion-focused messaging within editorial content — turning traffic into leads, not just views

• Designed a blog structure that matched Google’s E-E-A-T expectations and helped build long-term authority

The Result:
✅ 72% increase in organic traffic to provider-focused pages within 90 days
✅ Page 1 rankings for multiple mid-competition keywords (e.g. “[provider] life insurance UK”)
✅ Improved time on page and reduced bounce rates across informational content
✅ Created an SEO foundation that continues to compound with every new post

“Scott helped us compete with the biggest players in the space by doing what they weren’t — finding overlooked opportunities and building content that converts.”
— Co-Founder, Insured Life