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What to Say in a Discovery Call (To Win It)

What to Say in a Discovery Call (To Win It)

The Consultant’s Guide to Turning Conversations into Clients You’ve booked a discovery call. The lead is qualified, curious, and ready to chat. Now what? Too many great consultants lose clients — not because they lack skill, but because they don’t know how to lead the...
The Free Audit Strategy That Actually Lands Clients

The Free Audit Strategy That Actually Lands Clients

Free audits are often misunderstood or misused by marketers. When done right, they build trust, show expertise, and generate qualified leads. When done wrong, they waste your time and attract tire-kickers. In this post, we’ll break down how to offer a free audit that...
Your Simple Content Funnel for Getting Clients

Your Simple Content Funnel for Getting Clients

How to Attract, Nurture, and Convert Leads Without Overcomplicating Content Marketing If you’ve ever felt overwhelmed by content marketing — you’re not alone. Most small businesses, solo consultants, and service providers either: ✅ Don’t create content consistently ✅...
Marketing on a Budget: Spend Your First £500 Wisely

Marketing on a Budget: Spend Your First £500 Wisely

Where to Focus When Every Pound Counts Whether you’re launching a new business, freelancing solo, or building your first client funnel — marketing on a small budget can feel like navigating a maze with a blindfold on. You know you need visibility. You know you...
Why Your SEO Isn’t Working (Yet)

Why Your SEO Isn’t Working (Yet)

The Real Reasons You’re Not Ranking — and What to Do Instead If you’ve invested time or money into SEO and still aren’t seeing results, you’re not alone. I’ve heard the same story from countless business owners: “We’ve been publishing content for six months, but our...