I’ve audited funnels across finance, e-commerce, health, property, and service businesses. These are the top 5 leaks I see most often — and they’re usually fixable without hiring a team or rebuilding your entire site.
1. You’re Driving Traffic… But It’s Not Aligned
Paid ads, SEO, and organic content can all bring people to your site — but are they the right people?
🔍 Signs of this leak:
- High bounce rate (70%+)
- Low time on page (under 30 seconds)
- Poor engagement on CTAs
🛠️ Fix it:
- Recheck your targeting: Are your Google Ads keywords too broad? Is your SEO traffic landing on the wrong pages?
- Align your messaging: Make sure the page matches the ad — promise and delivery must match.
- Qualify your audience: Be clear about who your service is for (and who it’s not).
2. Your Value Proposition Isn’t Clear (Or Compelling)
If someone lands on your homepage or service page and can’t understand what you do or why it matters in 5 seconds — you’ve lost them.
🔍 Signs of this leak:
- Lots of traffic, almost no leads
- Visitors scroll but don’t take action
- Confused responses on sales calls (“So… what do you actually do?”)
🛠️ Fix it:
- Rewrite your homepage headline. Make it results-focused, not jargon-heavy.
Example: “Helping service businesses generate more leads through data-driven PPC & SEO.” - Add subheadings that clarify your services and audience.
- Include credibility right away — stats, results, or who you’ve helped.
3. Your Funnel Stops After the First Click
Most people don’t convert on their first visit — and yet most funnels are designed as if they will.
🔍 Signs of this leak:
- Decent opt-ins, but no follow-up
- No retargeting ads or nurturing emails
- No mid-funnel content (FAQs, case studies, testimonials)
🛠️ Fix it:
- Build an email nurture sequence (even 3–5 emails is better than silence).
- Run retargeting ads to bring visitors back to your landing pages.
- Create mid-funnel content that helps people feel confident buying from you.
4. Forms or CTAs Are Too Weak (or Invisible)
Your lead magnet, contact form, or booking CTA is one of the most important pieces in your entire funnel — and yet most are weak, buried, or confusing.
🔍 Signs of this leak:
- Users view your page but don’t click or fill anything
- Low form submission rate despite high traffic
- Heatmaps show scrolling but no interaction
🛠️ Fix it:
- Simplify your CTAs. Make them visible, action-oriented, and benefit-led.
Instead of: “Submit”, use: “Book My Free Strategy Call” - Use fewer fields on forms — get only what you need to follow up.
- Test placement: Move your CTA above the fold or repeat it down the page.
5. No Data = No Diagnosis
The worst leak isn’t just in your funnel — it’s in your ability to measure it. If you don’t know what’s happening at each stage, you’re guessing. And guesswork is expensive.
🔍 Signs of this leak:
- You don’t know your conversion rates
- You’re not using GA4 or any proper analytics
- You can’t attribute which channel brings in the best leads
🛠️ Fix it:
- Set up Google Analytics 4 (or a proper alternative).
- Use Google Tag Manager to track button clicks, form fills, and scroll depth.
- Build a simple dashboard with key funnel KPIs: traffic > leads > sales
Quick DIY Funnel Audit: 5 Questions to Ask Right Now
Want to know if your funnel is leaking? Ask yourself:
- Where is my traffic coming from — and is it qualified?
- What’s the conversion rate on my top pages?
- Do I have clear, benefit-led CTAs on every major touchpoint?
- What happens after someone opts in or clicks? Is there follow-up?
- Am I reviewing my funnel data weekly or monthly?
If any of these questions made you pause — you’ve got a leak worth fixing.
Final Thoughts: Most Funnels Don’t Need More Traffic. They Need Less Waste.
Before you double your ad spend or hire a content team, look at the system you already have. If your funnel is leaking, adding more traffic won’t fix it — it’ll just waste more budget, faster.
💡 A good funnel is simple, clear, measurable, and repeatable.
If you want help identifying your biggest leak — and exactly how to fix it — I offer a free 20-minute discovery call. No fluff, no pitch — just actionable advice.