Services
Strategic Marketing That Actually Moves the Needle
I don’t offer one-size-fits-all packages or gimmicky hacks. I offer tailored, results-driven marketing solutions that are built around your goals, your audience, and your budget. Whether you’re struggling to generate leads, improve your website’s performance, or make sense of your ad spend — I help you cut through the noise and implement strategies that actually work. Below, you’ll find the core services I offer to help businesses grow smarter, not just bigger.
My services
Performance-led marketing knowledge built around what actually works.
PPC. SEO. Strategy. Conversion. Nothing wasted.
Marketing Strategy Development
Custom growth strategies across PPC, SEO, content, and funnel systems.
Whether you’re launching a product, scaling your offer, or trying to turn traffic into clients — you need a clear, data-driven strategy to guide the way. I build tailored plans that connect your goals to the channels that will actually deliver results.
Includes:
- Multi-channel strategy planning
- Budget allocation guidance
- Milestone setting and campaign sequencing
- Clear KPIs and projected outcomes
Funnel Audits & Optimisation Plans
Find and fix the places your leads are leaking out.
I run deep-dive audits of your marketing funnel — from ad to offer — and show you exactly where people drop off, why they’re not converting, and what to fix first. It’s not just theory — it’s action-focused advice that turns clicks into clients.
Includes:
- Full-funnel review (ads, landing pages, email, UX)
- Conversion rate diagnostics
- Clear, actionable optimisation roadmap
- Priority-based fixes for short- and long-term wins
PPC & SEO Advisory (not management)
Oversight and direction for your in-house team or agency.
You don’t need another person running your ads — you need someone making sure they’re actually profitable. I help review campaign strategy, keyword targeting, performance data, and agency/vendor execution.
Includes:
- Strategic campaign reviews
- Oversight of agency performance
- Monthly PPC/SEO performance reports
- Recommendations for efficiency and ROI
Analytics, Reporting & ROI Clarity
Make sense of your data — so you can make smarter decisions.
Most businesses collect data. Few know how to use it. I help you understand what’s really working, what’s just noise, and how to build a simple reporting process that gives you confidence.
Includes:
- Google Analytics 4 & Tag Manager audits
- Campaign performance tracking setup
- Looker Studio dashboard builds
- Monthly performance summaries with insights
Positioning & Offer Strategy
Turn vague messaging into client-converting clarity.
If your offer isn’t converting, it’s usually a positioning issue. I help you sharpen your messaging, define your audience, and make your service sound like the obvious choice. This is the invisible piece that powers everything else.
Includes:
- Audience + offer review
- Value proposition development
- Message clarity framework
- Funnel messaging alignment
Agency/Vendor Oversight
Protect your spend and keep your third parties accountable.
If you’re working with an agency, freelancers, or a web team — I act as your second set of eyes. I make sure they’re executing properly, staying on brief, and hitting their numbers. No more wasted spend or unqualified advice.
Includes:
- Monthly check-ins and audits
- Slack/email support for feedback
- Budget protection & results tracking
- Direct agency communication (if needed)
Monthly Strategy & Performance Reviews
Ongoing guidance to keep your marketing on track.
The best results come from consistent action, regular optimisation, and strategic tweaks over time. I provide monthly consulting support to review what’s working, what’s not, and where to go next.
Includes:
- Monthly call or report
- Strategic guidance + new recommendations
- Channel performance breakdowns
- Funnel fixes, based on what’s changing
B Grant
Excellent customer service
Excellent customer service. Spoke to Daniel and he was so professional and knowledgeable which was reflected in the information he gave me. Detailed information I must add. I felt at ease throughout the call and never once did I feel I was being pressured to open a policy. It was my decision.
Lesley Phillips
I knew I had to take out a life policy…
I knew I had to take out a life policy for my husband and myself to cover funeral costs but kept putting it off .
Anastasia called us back as requested and guided us through the application. Thank you for making it easier than we thought so informative and helpful giving us the policy that was exactly what we asked for.
Highly recommended